The iconic VW Beetle that was "round for a reason" was changing shape. Our assignment was to come up with ways to introduce it.
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EVENT: "TAKE SHAPE"
This event gives people a glimpse of the shape of the new Beetle...in an unconventional way. Ice sculptors use chainsaws and chisels to create the image of the new Beetle out of ice in a public square; sand sculptors create it out of sand on public beaches; wood carvers create it out of a huge piece of wood in a public park.
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INSTALLATION: BEETLE VIEWFINDER
Installed in tourist areas all over the world, these fixed viewfinders are pointed to a brand new Beetle parked in a scenic area, allowing people to have their very own sighting.
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LINE: Have you seen it?
![](https://cdn.myportfolio.com/ecb4ee3451c65f5e00e8247b94afae96/e213dcf6-f4d7-45a1-8a7e-1fced3d499ef_rw_1200.png?h=5b6d5d25682f4e950682464b5e24f19d)