More fun, less overthinking. That was my experience working on this iconic brand.
TELEVISION
People already knew that Target has a wide variety of great products. What they didn't know is that Target also has great prices on everyday products.. This campaign was created to get the pricing message across in a simple, fun, Target-like way.
TELEVISION
People already knew that Target has a wide variety of great products. What they didn't know is that Target also has great prices on everyday products.. This campaign was created to get the pricing message across in a simple, fun, Target-like way.
PRINT
How do you create a fun, narrative story for seemingly ordinary household products? Throw in some little people, of course.
How do you create a fun, narrative story for seemingly ordinary household products? Throw in some little people, of course.
![](https://cdn.myportfolio.com/ecb4ee3451c65f5e00e8247b94afae96/98ee2a68-9271-4e62-a2ba-3205d311e50e_rw_600.jpg?h=b4b14761087c1a029e1e97a845cbde8c)
![](https://cdn.myportfolio.com/ecb4ee3451c65f5e00e8247b94afae96/80cf2c51-34a8-46ae-85f0-1c3ea105f44a_rw_600.jpg?h=238349fe37febda8a78239a162efcfbd)
![](https://cdn.myportfolio.com/ecb4ee3451c65f5e00e8247b94afae96/9a672ffc-a668-40f2-84e7-67100b0210be_rw_600.jpg?h=b03c65635a99b930dbd7cba97e98b25e)